There is compelling evidence suggesting that emotions play a crucial role in consumer buying journeys.
Storytelling is key. People relate to life stories, much more so than content that features or promotes a product. Consumers would rather be told a story they can relate to than have products pushed at them.
Providing an emotional context in marketing campaigns makes adverts more engaging, and more impactful.
Consider sharing these emotional, real life stories of consumers who were grateful they had life insurance with your clients. Because these consumers had protection, they’ve been able to live a life with financial dignity and create a good life for their loved ones, which is surely something your clients would also wish for if tragedy struck.